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CRM Marketing Operations Lead
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The Company

Do you have a loyalty or CRM background? Our client is looking for an excellent project leader! They are a leading marketing agency. They bring together experts in brands, data, technology, media, content, creative and CRM across the world. The way they do this is by connecting datasets that reveal people’s choices, preferences and attitudes. They help their clients navigate their own marketing transformation delivering work that resonates with global, diverse audiences.

The Candidate

Ideally, you have at least 7 years of experience in relevant CRM, loyalty or digital marketing / strategy / client services capacity. You need go work excellently with a team with strong communications and relationship building skills. Your got to have attention to detail, personal organization and project management abilities.

  • You have a proven track record of managing clients, planning and executing projects including within a creative agency, marketing services business or management consultancy

  • You have hands on knowledge of Campaign Management Systems and Enterprise Marketing technologies for delivering across customer touchpoints (e.g. email, push notifications, SMS, in-app) including knowledge of QA matters like opt-in rules and deliverability

  • You have relevant certification and accreditation on any of the above, primarily with email marketing – experience of leading automation platforms, primarily Salesforce Marketing Cloud (Exact Target) or Marketo, Adobe Campaign, Oracle Responsys or SAS, SAP

  • Your knowledge of team collaboration tools like JIRA or Confluence that can help to coordinate the campaign lifecycle is a plus.

The Role

As a key project leader, you will work with Account Service to manage client marketing automation needs - helping clients to understand how customer-centred technology builds business value and operational efficiencies. As a CRM Marketing Operations Lead, you must  possesses deep expertise with marketing technologies and an operational methodology that allows us to match the client’s business requirements with the customer’s touchpoints. 

The role maintains a primary responsibility in Singapore working on a project or retainer basis for key regional and local client programs. The role will also support the network and other business throughout APAC on an ad hoc basis. Day-to-day, your role includes:

  • Building trust-based client relationships and reacting to the dynamics of their business, by which you become their key advisor, in turn helping us to do great work together.

  • A consultative approach to help clients and teams address the customer’s perspective, unpacking the customer journey into actionable scenarios, comms briefs and plans.

  • Strong creative problem solving, both on a practical level in handling account operations

  • Owning and overseeing your contribution to project deliverables – including collating results, writing case studies and sharing learnings with client/agency teams.

  • Agility and urgency to identify test and learn opportunities and, with the help of marketing analysts, make the necessary adjustments to optimise in-flight performance.

  • A backbone of technical knowledge with systems and Marketing Automation tools required to execute scheduled, seasonal and trigger-based campaigns.

  • Familiarity with the digital marketing environment and keeping abreast of important marketing / CRM tech trends, updates and new products and skills development needs

  • Fostering a knowledge sharing environment, enabling project teams and client end-users alike to embrace new technologies, data and touchpoints.

Apply Now
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