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Interim Regional Head of Marketing
  • Category:
    Tourism and Leisure
  • Posted:
    2019-05-09
  • Deadline:
    2019-06-20
  • Term:
    Fixed
  • Hours:
    Full
  • Flexibility:
    Hours & Location
  • Location:
    SINGAPORE
The Company

Are you looking for an immediate start and a short term contract to make a return to marketing or to develop your skills further? Our client is a leader in Travel Tech who is looking for a marketing director to come on board for 3-6 months. You will come on board at a truly exciting time, and as a member of the Marketing team, you will play a pivotal and crucial part in leading the marketing communications agenda and function. You will set the strategy and framework for a comprehensive marketing approach which underpins the region‚Äôs commercial objectives and nurtures the company‚Äôs brand reputation.

The Candidate

  • Professional strategic marketer with more than 10 years of experience with a global or multi-regional brand, familiar with complex matrix organizations ¬†¬†
  • Confidence and creativity to drive through regional strategies and plans in a highly competitive commercial environment¬†
  • In depth understanding of the APAC & MEA marketplace and a proven track record of leading teams with diverse cultures¬†
  • Strong grasp of contemporary B2B marketing techniques, including effective lead generation and customer retention, as well as new media opportunities ¬†¬†
  • Knowledge and experience of the travel industry and/or the IT industry¬†
  • Excellent interpersonal and influencing skills¬†
  • Native-standard English is mandatory. Another language would be an advantage ¬†
The Role

This role will involve


Marketing and Business Development Strategy


  • Define and develop a robust marketing strategy in collaboration with the commercial function which delivers against the brand and business objectives of the global and regional organization.
  • Identify strategic market opportunities and untapped customer channels with significant revenue upside and build out value propositions and programs to realize the revenues ¬†
  • Support the head of region and commercial leadership team on strategic business initiatives in the key growth and retention markets.
  • Build out marketing strategies and programs that enable our client to win and retain business¬†
  • Act as a champion of the region with Global Marketing teams (Proposition, Brand, Campaign development, Digital, etc) to ensure that the needs of the region are heard, understood and delivered upon.

  

Marketing Communications


  • Plan and manage an integrated marketing communication program, ensuring consistent messaging, creative execution and measurable outcomes.¬†
  • Ensure a balance between longer-term strategic activities, such as brand positioning and market development, mid-term activities such as lead generation, and near-term tactical campaigns to increase segment revenues
  • Drive increased adoption of Travelport solutions and services through creative campaigns that demonstrate customer value
  • Support the global initiative to boost non-air revenues.
  • Boost customer and supplier engagement through live and virtual events, both hosted or co-sponsored
  • Champion the importance of building a consistent brand positioning across APAC, in line with the global positioning but reflecting the varied cultural nuances across the region

  

Regional Management


  • Provide leadership to Regional Marketing Managers and their support staff through clear goal-setting, consistent feedback and honest performance appraisals
  • Provide leadership to, and ensure close collaboration with, the Public Relations function
  • Lead the effective use of the regional marketing budget based on agreed KPIs

 

Apply Now
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