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Marketing and Communications Manager
  • Category:
    Hospitality
  • Posted:
    2020-03-05
  • Deadline:
    0000-00-00
  • Term:
    Permanent
  • Hours:
    Full
  • Flexibility:
    None
  • Location:
    UNITED ARAB EMIRATES
The Company

No longer accepting applications


Do you have a background in Marketing and Hospitality? Novo Cinemas are on the look out for a fantastic Marketing and Communications Manager. You will develop a marketing strategy to ensure penetration into the market and create brand awareness. Event planning and management for celebrities and premieres. Create positive word-of-mouth and experiences for media, influencers and the general public as related to our target audiences. The role is also responsible for all written content across the company and issuing the quarterly magazine. 


The Candidate


  • Bachelor’s Degree in either field of Marketing, Branding, Journalism, Public Relations, Customer Service or related field.
  • 7-10 years’ management experience (Brand preferred)
  • Understanding of the Middle East and GCC markets
  • Excellent knowledge of leading practices employed in marketing research, analysis and program development
  • Excellent experience in employing appropriate communication channels for different target audience
  • Very good Knowledge of the relevant marketing agencies within the region and internationally
The Role


CAMPAIGNS / PROMOTIONS:

Brainstorming on marketing events and concepts. Check feasibility with the various departments. Prepare management presentation & budget for approval. Brief the Head of Design on creative requirements and deliverables. Brief PR agency, on the campaign and our expectations of the awareness. Discuss with procurement printing and giveaway requirements/place orders. Brief the cinemas/call center/ various departments on the mechanics. Arrange for delivery of marketing materials a minimum 3 weeks prior to the campaign activation date. Communicate with IT for inclusion into Website, E-kiosks, and Mobile App. Double-check that all marketing materials are displayed in strategic positions within the cinemas. Be the contact for the day and present at the event 3-4 hours prior to ensure all suppliers present and do final checks. Take pictures which can be used for social media updates.

SOCIAL MEDIA BRANDED CONTENT:

Ensure campaigns and marketing information is communicated in a timely manner.

Provide creatives for updates (Skin, highlighted posts)

MALL AND DISTRIBUTOR PARTNERSHIP & COMMUNICATION:

Regular interaction with malls and distributors to ensure sufficient brand awareness across the site and their marketing platforms. Engage them on partnerships that could drive footfall to both mall and cinema. Contact for special request and campaigns which require our involvement. 

MARKETING LITERATURE & TOOLS: 

Creation of day to day marketing literature such as movie ratings, house rules, cinema openings & closures, new sites launches.

Weekly cinema content updates and internal communications.

BRANDING:

Facilitate in conjunction with agency refresher updates for branding items such as popcorn boxes, tissue boxes, email signatures, stationery.

Ensure all departments are aware of brand guidelines and use the logo in correct manner.

Approve any logo placements.

OTHER DUTIES: 

Support movie marketing with movies

Place orders for movie memorabilia

Assist with special screening request

Send suggestions to enhance specific movies

Implement customer survey and track mystery shopping

Year End gifts concepts. Create a guest list. Write an introduction letter. Arrange delivery. Put in place mechanics.

Provide input into movie guide & assist proof reading.

Novo Cinemas
Apply Now
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