CAMPAIGNS / PROMOTIONS:
Brainstorming on marketing events and concepts. Check feasibility with the various departments. Prepare management presentation & budget for approval. Brief the Head of Design on creative requirements and deliverables. Brief PR agency, on the campaign and our expectations of the awareness. Discuss with procurement printing and giveaway requirements/place orders. Brief the cinemas/call center/ various departments on the mechanics. Arrange for delivery of marketing materials a minimum 3 weeks prior to the campaign activation date. Communicate with IT for inclusion into Website, E-kiosks, and Mobile App. Double-check that all marketing materials are displayed in strategic positions within the cinemas. Be the contact for the day and present at the event 3-4 hours prior to ensure all suppliers present and do final checks. Take pictures which can be used for social media updates.
SOCIAL MEDIA BRANDED CONTENT:
Ensure campaigns and marketing information is communicated in a timely manner.
Provide creatives for updates (Skin, highlighted posts)
MALL AND DISTRIBUTOR PARTNERSHIP & COMMUNICATION:
Regular interaction with malls and distributors to ensure sufficient brand awareness across the site and their marketing platforms. Engage them on partnerships that could drive footfall to both mall and cinema. Contact for special request and campaigns which require our involvement.
MARKETING LITERATURE & TOOLS:
Creation of day to day marketing literature such as movie ratings, house rules, cinema openings & closures, new sites launches.
Weekly cinema content updates and internal communications.
Facilitate in conjunction with agency refresher updates for branding items such as popcorn boxes, tissue boxes, email signatures, stationery.
Ensure all departments are aware of brand guidelines and use the logo in correct manner.
Approve any logo placements.
Support movie marketing with movies
Place orders for movie memorabilia
Assist with special screening request
Send suggestions to enhance specific movies
Implement customer survey and track mystery shopping
Year End gifts concepts. Create a guest list. Write an introduction letter. Arrange delivery. Put in place mechanics.
Provide input into movie guide & assist proof reading.