Are you always lauded for your reasoning and analytical skills? Can you come up with innovative marketing strategies? Then our client, Essence, a global data and measurement-driven agency with a mission to make advertising more valuable to the world, is looking for you.
The right candidate will have a working knowledge and effective vocabulary across search, social, display, video, and programmatic media buying. She will also lead by example while motivating and coaching juniors on the team. Other requirements include:
At least 2-4 years’ experience in digital media, advertising and marketing
Experience in Media Research Tools (Comscore, GWI, TGI, YouGov)
Ability to provide and meet forecasts of expected return of media investment
Strong organizational skills and a keen ability to prioritize and multitask
Proven problem-solving skills and aptitude to think outside of the box
Manage performance development cycle and review process for juniors.
As the Media Planning Manager, you will need to devise, propose, or recommend strategies for using certain media effectively to attract and retain customers, increase brand recognition, and maintain customer satisfaction and loyalty. Your other responsibilities will include:
Audience research in syndicated and first-party data sources
Creative spec management, tactical plan presentation and supporting media plan templates
Creation of campaign analysis plan templates
Collate commentary on media performance and conduct first review on quality
Manage accurate forecasts, media plans, and key media planning documentation
Track campaign performance and target across all channels and flag needs for intervention
Contribute ideas for campaign experiments and campaign wrap-up presentations.
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