Enjoy the world of fashion and luxury? Worked in the field of marketing and communications? Here is a role you must check out. Our client, a leading Fashion and Luxury brand adorned by celebrities and known globally, is currently looking for a Product Marketing Manager to join their team in Hong Kong. They have offices and stores throughout Asia and are headquartered in Hong Kong.
The ideal candidate must have a proven record in driving marketing and product communications strategies over 5-7 years. She should be bi-lingual with knowledge of the Hong Kong and Greater China market. Other requirements include:
Being creative and innovative to drive cultural change within an established brand
Possessing extensive Fashion / Consumer / Luxury / Lifestyle brand marketing experience
Having the ability to work in a fast-paced environment
As the Product Marketing Manager you will be reporting to the Head of Marketing & Communications. Your primary responsibility will be to successfully develop and execute product marketing strategies that are in line with brand strategy, commercial targets, and enhance consumers’ perception of the brand. Other responsibilities include:
Overseeing the brand’s product marketing in a global capacity, directly managing the Hong Kong market to drive consumer strategies across business units, as well as stakeholders’ communications internally and externally.
Providing and presenting regular insights to the business on campaigns, trends, competitors and other industries’ marketing activities to maximize ROI.
Working with internal stakeholders to ensure business alignment and compelling launch plans, always link back to key KPI’s, business objectives, and brand purpose.
Working closely with the retail team to ensure the marcoms strategy and brand values translate into enhancing the consumer journey and customer experience.