Enjoy the world of fashion and luxury? Worked in the field of marketing and communications? Here is a role you must check out. Our client, a leading Fashion and Luxury brand adorned by celebrities and known globally, is currently looking for a Product Marketing Manager to join their team in Hong Kong. They have offices and stores throughout Asia and are headquartered in Hong Kong.Â
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The ideal candidate must have a proven record in driving marketing and product communications strategies over 5-7 years. She should be bi-lingual with knowledge of the Hong Kong and Greater China market. Other requirements include:Â
Being creative and innovative to drive cultural change within an established brand
Possessing extensive Fashion / Consumer / Luxury / Lifestyle brand marketing experience
Having the ability to work in a fast-paced environment
As the Product Marketing Manager you will be reporting to the Head of Marketing & Communications. Your primary responsibility will be to successfully develop and execute product marketing strategies that are in line with brand strategy, commercial targets, and enhance consumersâ€™ perception of the brand. Other responsibilities include:
Overseeing the brandâ€™s product marketing in a global capacity, directly managing the Hong Kong market to drive consumer strategies across business units, as well as stakeholdersâ€™ communications internally and externally.
Providing and presenting regular insights to the business on campaigns, trends, competitors and other industriesâ€™ marketing activities to maximize ROI.
Working with internal stakeholders to ensure business alignment and compelling launch plans, always link back to key KPIâ€™s, business objectives, and brand purpose.
Working closely with the retail team to ensure the marcoms strategy and brand values translate into enhancing the consumer journey and customer experience.