Are you a Company or Recruiter? Click Here

Product Marketing Manager
  • Category:
    Luxury Fashion
  • Posted:
  • Deadline:
  • Term:
  • Hours:
  • Flexibility:
  • Location:
The Company

Enjoy the world of fashion and luxury? Worked in the field of marketing and communications? Here is a role you must check out. Our client, a leading Fashion and Luxury brand adorned by celebrities and known globally, is currently looking for a Product Marketing Manager to join their team in Hong Kong. They have offices and stores throughout Asia and are headquartered in Hong Kong. 


The Candidate

The ideal candidate must have a proven record in driving marketing and product communications strategies over 5-7 years. She should be bi-lingual with knowledge of the Hong Kong and Greater China market. Other requirements include: 

Being creative and innovative to drive cultural change within an established brand

Possessing extensive Fashion / Consumer / Luxury / Lifestyle brand marketing experience

Having the ability to work in a fast-paced environment

The Role

As the Product Marketing Manager you will be reporting to the Head of Marketing & Communications. Your primary responsibility will be to successfully develop and execute product marketing strategies that are in line with brand strategy, commercial targets, and enhance consumers’ perception of the brand. Other responsibilities include: 

Overseeing the brand’s product marketing in a global capacity, directly managing the Hong Kong market to drive consumer strategies across business units, as well as stakeholders’ communications internally and externally.

Providing and presenting regular insights to the business on campaigns, trends, competitors and other industries’ marketing activities to maximize ROI.

Working with internal stakeholders to ensure business alignment and compelling launch plans, always link back to key KPI’s, business objectives, and brand purpose.

Working closely with the retail team to ensure the marcoms strategy and brand values translate into enhancing the consumer journey and customer experience.

Apply Now
Latest Jobs
Business Development Director Part

As the Business Development Director, you will provide leadership and direction in the strategic planning, effective operation and delivery of programmes within Playhaus and its community. Other respo...

Apply Now
Marketing Communications Manager Full

As the Marketing Communications Manager, you will be responsible for creating marketing and communications programs, driving brand direction and 360 plans, managing project-based budgets, and deliveri...

Apply Now
UX Lead Full

As the UX Lead, you will be leading the design team on the design and delivery of wireframes, user stories and mock-ups optimized for a range of interfaces. Other responsibilities will include:Working...

Apply Now