Hopscotch Heroes – Yiting Foo
4-min read. Yiting Foo, Director at Tulchan Communications, has more than 18 years’ experience across a variety of communications roles. Her most recent tenure was in a senior in-house position at an infrastructure conglomerate in Myanmar, where she was working across business sectors as diverse as aviation, shipping and hydropower. Her broad expertise covers corporate and financial communications, investor and stakeholder management, IPOs, M&As, as well as research and branding, and it stems from nearly two decades of working in various agency roles – advising and delivering strategic solutions to clients in multiple industries and sectors. Here, this Hopscotch Hero gives us a peek into her work, her life, her strategies and her principles of life.
Hopscotch: Tell us about what you do and what this looks like on a daily basis.
Yiting: I work in the communications industry where we help our clients manage their corporate reputation. My typical day is a mix of client meetings, internal discussions, client work and dealing with different stakeholders. The work can be very engaging and fulfilling but it is also challenging at the same time.
H: What is your family background or current situation and how has this influenced your life today?
Yiting: My family unit is extremely small and therefore we are very tightly knit. Coming home to Singapore recently after a year of working abroad in Myanmar has brought us closer than ever and has made us appreciate our time together even more.
I’m definitely a reflection of my parents’ teachings and the most valuable quality I attribute to them would be how they taught me to treat people with kindness and how to be more gracious all the time. Keeping these values in mind has not only allowed me to cultivate great friendships in life, but also develop healthy relationships on a professional level. Sincerity and kindness go a long way in every walk of life.
H: How do you keep work and family life balanced? What are your 'go to' coping strategies?
Yiting: These days, it can be too easy to get caught up in the flow of work. Even though we may not meet every day, even a quick phone call and a familiar voice on the other end can offer a lot of comfort after a long day at work. Weekends and occasions are a designated time for my family to get together to try out new restaurants or enjoy afternoon tea together.
To de-stress, swimming is my go-to activity. The silence that you experience in the water helps to clear my head, and many work ideas have spawned from being in the pool! I also enjoy “no TV” nights on some days to help de-clutter the mind.
H: What does women's empowerment mean to you?
Yiting: We are fortunate to live during these times where women enjoy financial, emotional and professional independence. There are a growing number of outstanding female role models in our society who embody women’s empowerment. To me, it is the balance that is meaningful. As working women, it can be hard to remove our professional hat when we get home and switch to our role as a wife or a mother. But we don’t have to be an alpha female 24x7. I find that reminding ourselves to indulge in our softer, feminine side can be very healthy and empowering as well.
H: What keeps you moving forward and what threatens to hold you back?
Yiting: We are living on Earth – the only planet in the universe that is known to support life – a world of 7 billion people, where each of us are unique and in that 0.01 percentile that had a chance to be born into this world. We are healthy, happy and living a life that we choose and with the people we love – that alone should be reason to keep moving!
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